Meet the Leadership Team

Leaders. Visionaries. Dreamers.
These are the key people who will stay in stride with your brilliance.
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Din C. Estrada
President

Leading the J. Romero team is Din who has been part of the agency close to 30 years. She was responsible for spearheading some of the country's longest-running and most memorable ad campaigns, such as the Nestea Beach Volleyball and Dunkin' Day.

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Joey S. Santamaria
Director for Corporate Affairs and New Business

Joey joined the leadership team in 2017 and has been leading new business acquisitions, maintaining high-level client relationships, and providing valuable insights on various campaigns since then.

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Fe B. De La Cruz
Senior Vice President -
Media and Admin

A key officer in the media department, Fe has been with J. Romero for over 20 years. She leads the creation and implementation of media strategies that bring clients measurable results.

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Rechilda R. Recierdo
Chief Finance Officer
and HR Manager

In her dual role, Chie not only oversees the financial health of the agency but also ensures that J. Romero's culture of openness and close-knittedness is maintained.

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Andrea T. Garcia
Chief of Operations
and Planning

Andrea is responsible for leading the agency's strategic planning, client servicing, and business development. As part of the leadership team, she also takes part in J. Romero's policy building.

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Benrey P. Densing
Creative Director

Artist, musician, and an advertising creative with a background in global agencies, Bheng is a multi-hyphenate who takes care of J. Romero's accounts together with his trusty lean team.